He chose us.Ī few months later Stephen Hawking came to the US from Cambridge to give a lecture at Chicago’s Fermi Institute, so I arranged to meet him afterwards at the Holiday Inn, where Stephen was staying. It turned out that he was the rare academic who wanted just that - to bring his esoteric scholarly work to the attention of the masses. I sent a letter to Professor Hawking along with our financial offer, making the case that Bantam could get his book in the hands of the widest possible readership. However, Bantam’s experience selling popular paperbacks meant that its distribution went far beyond bookstores into drugstores, supermarkets, and airport shops. made simple GuardianĪt the time I was a senior editor at Bantam Books, which was an unlikely home for Prof Hawking’s book, given the number of prestigious, traditional publishing houses in the hunt to acquire it.
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